Introduction to SEO


SEO of a website or any digital platform can be defined as the ability of the website to get ranked on Google or any other search engine. If you want to give real competition to your competitors then you need to ensure that your website SEO is much better than your competitors. In today’s digital world, if you manage an e-commerce store or you have any sort of digital presence then you would know that nowadays it is really difficult to rank your work. And that’s where SEO plays its part.

On-Page SEO

on-Page SEO of a website can be described as a process in which we do such settings of our website so that it’s presented in a much better way which helps with the ranking of our website. In on-page, we implement such techniques that help our content to rank fast. Our main focus is organic traffic so we apply such tricks that it makes our content much better than our competitors it boosts the chances of our content to get ranked. We put such a strategy so that when google crawlers come to check our website it is much easier for them to crawl our website. On-Page usually includes adjusting plugins and taking care of theme and appearance. This all is usually taking place in the On-Page part of SEO. We need to make sure that our website is so human-friendly that even a first-grade student can easily surf through it.

Keyword Research

Keyword Research can be described as the foundation of SEO. It is because if you don’t have good keywords to target then your website can never rank, and your content will be never visible to your audience. By conducting brief keyword research you can easily have good keywords that will rank and will make your content go viral. There are many ways that can be used to produce good keywords, One of them is through google analytics in which you see words related to your niche and use them for your research. Keywords can consist of words or long-tail words which will help you to rank fast and organically. In keyword research, you can discover high-volume, low-competition keywords to target in your content. 

Keyword research is the backbone of your SEO strategy. Here’s why it is so important:

Understanding User: You have to do your keyword research keeping in mind the user. If you know your user behavior then you will not face problems doing keyword research.

Competitor Analysis

Competitor analysis can be described as one of the most aspects of SEO. Because if you don’t know what is working for your competitor and how they are ranking their work, then you will face difficulty in ranking yours. Competitor analysis can be defined as the steps or things that you need to see what is working for your competitors and how they are ranking while you are struggling with your content. 

  1. Identifying Competitors: Whenever you are doing competitor analysis it is really important that you identify who really your competitor is. So then it is easy for you to do brief research related to your content and see what is working for your competitors and how they are able to use it.
  2. Gathering Information: The second step of doing competitor analysis is gathering information like stats, numbers, and keywords that are helping your competitors to get ranked and how you can make better work than your competitors, and what you are offering that they are not offering which makes you better and unique than them and it can help you get ranked.
  3. SWOT Analysis: SWOT stands for strength, weakness, opportunity, and threats it is a process in which we do a deep analysis of our competitors in which we see what are the mistakes made by our competitors and how we can use them. what is the strength of our competitor and how do they use it? how we can avail of an opportunity that can be used by us to rank our work.







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