How to do SEO for your site step-by-step guide


How to do SEO for your site step-by-step guide

Step 1 find keywords:

Keyword Research is as very easy as picking a list of words and phrases relevant to your niche. Think it like, which words are most likely to get people to do what you want them to do (visit your site and submit a form) and focus on those specific words. You can use a targeted keyword research tool, but as a newbie, it’s always advised to choose your keywords very carefully at first. For example, if you sell roasted coffee, you might go  for “roasted coffee,” “Colombian coffee,” and “local coffee roaster.” List these keywords in a spreadsheet or document for you to keep on track. Then go and pick one word or phrase to use on one of the pages of your site. In other words, you don’t want to target different keywords on one page. You want to target one keyword, as well as any keywords it’s semantically related to. For instance, you might write a page for “local coffee roaster.” On this page, you can target semantically related terms such as “local coffee,” “coffee roaster near me,” “coffee roaster [city name],” and “locally roasted coffee.” 


Step 2 Put keywords in the page titles:

The second step that follows finding keywords is  A lot of what determines where your website’s pages will show up in the top rankings is not in your control. But those limits make it all the more dominant to do what you can with the parts you can control and what part is out of your hands. The page title is the most important thing that Google and other search engines check to determine what is on a web page. It’s what appears first in your web page’s results in the search engine results pages (SERPs) whenever you search for something. The title tag is the spot in the html where you tell what will show up in these places. Generally, you add it to the html in the page header with a tag that looks like <title> Title of Your Page </title>. Keywords in the page title help you to make your content more important and vital and to get highlighted you need to ensure that you are putting keywords in the page titles so it puts a good impression on your article and helps it get more people’s attraction and views.


Step 3 Do competitor analysis:

Once you have successfully put keywords in your page titles then it is really important that you do a competitor analysis of your competitors that are performing better than you. A well-performed competitor analysis can provide you with the insight into your competitor that you want.  Competitive analysis helps you to identify the main market players in the market that is performing better than you, determine what strategies they use to succeed, and identify resources your company could use to dominate the market and perform better than them. In economics, there are two theories that are related to competition and that are: 

Market-Based Review (MBR) tells that a company’s success is only possible if they determine the structure and competitive dynamics of the market.

The second theory related to competitive analysis states that: High entry barriers mean lower inter-industry competition, but can also be a sign of a monopoly. It means that a high barrier can be a little difficult to cross but can provide you with the leverage of monopoly in your respective niche market.


Step 4 Do on-Page setting:

Doing a user-friendly on-site setting increases your chances of getting more views on your articles. What we do in the on-site setting is that we make of website so easy to use that it is even possible for 1-grade students to use your website. This puts a positive impact on the user and makes your chances of getting noticed more. In the On-site setting of the website, the basic buttons or all that is displayed in front of you whenever you open a website are installed in such a way that it is really effortless for the user to surf. On-page SEO is an overarching name for the combination of technical and content SEO that revolves around optimizing the individual page and text. This practice includes content, but also meta-tags, titles, links and anchor text, and more which are included in on-page SEO. 


Step 5 Optimize Your URLs for SEO:

There’s rarely much point in changing existing URL as it takes very much time. You’re also likely to do more loss than good.

So let’s start focusing on new posts and pages.

If you did keyword research and create content around your keyword, jump to step 6.

If you created your page without doing keyword research (which is never a good idea if you want to rank), follow the steps in order.

  1. Start with your page’s title
  2. Remove special characters
  3. Remove numbers
  4. Remove superfluous information
  5. Boil it down to a keyword 
  6. Add keyword modifier
  7. Make it more understandable
  8. Make it lowercase
  9. Replace spaces with hyphens


Step 6 Off-page Seo:

Off-page Seo can be said as the setting that we do with the help of coding on our website like setting tags and meta tags. Off-page is said to be the efforts that are taken in order to improve a website’s search engine ranking. like on-page SEO, where we optimize the elements on our website, off-page SEO focuses on outer facts like influencing the visibility and authority of our website in search engine results also called (SERPs). The main components of off-page SEO are building high-quality backlinks, social media marketing, online reputation management, and content promotion. Backlinks from reputable and relevant websites serve a vital role in a site’s credibility and can significantly impact its ranking. Social media marketing involves helping you to create a person on social media, engage with users, and increase brand credibility. Online repute management involves monitoring and continuously managing a website’s online reputation through strategies such as review management and brand monitoring. Moreover, content marketing includes sharing and distributing valuable content through various channels to increase its reach and attract more organic traffic. Off-page SEO plays a crucial role in improving a website’s authority, visibility, and ultimately its organic search rankings it makes your visibility to your audience with the help of tags, meta tags.



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